Follow-up sales emails are an essential part of generating opportunities. A majority of buyers won’t immediately be in-market, so every sales touch you make should add value, showcase the problems you solve, and keep your brand top-of-mind. As buyers move from unaware to finding a solution, they’ll remember the relevant, compelling messages that influenced their […]
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Life is busy for buyers. Decision-makers often receive more outbound messages than they can process in a day, which makes it hard for sellers to earn their valuable time. In fact, TopoHQ found it takes an average of 18 dials to connect with a buyer for the first time using an outbound sales channel […]
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