B2B real estate leads are people who are working in real estate companies. These individuals are often CEOs, COOs, VP of Sales, or other executive positions.
They have the power to make purchase decisions, so they’re an important source of business for many companies.
Who needs B2B real estate leads?
If you’re selling products or services to people in the real estate industry, then you know that it can be a very competitive market. You have to be able to offer something better than the competition, or you’re going to lose out on the business.
One way to do this is by using targeted B2B real estate leads. These are valuable because they are more likely to be interested in your products or services than non-targeted leads would be.
Businesses that are looking to sell their products/services to real estate companies are software, bookkeeping, accounting, HR companies, etc. Even travel agencies may want to sell travel packages to real estate businesses.
How do good real estate leads look like?
Real estate is a highly competitive industry, and companies need to do their research to find the best leads. Here are some data points for ideal b2b leads in real estate:
- Industry: Real estate
- First and last name
- Company phone number
- A job title that indicates they have decision-making power over the budge
- Email address ending in something like “@companyname.com” rather than “@gmail.com”
- LinkedIn profile
- Social media profile
- Size of company (number of employees)
- Location (city, state)
- Type of business (brokerage or agency)
Lead generation databases allow you to identify B2B leads in real estate and target them with marketing campaigns that will help them learn about your company and make an informed decision about whether or not they would like to work with you.
When you’re looking for a b2b lead generation database, here are some things to consider:
- Do they have a strong customer service team?
- Is their software easy to use?
- Do they offer a free trial without debit card information?
- Are there any additional fees or costs associated with their services?
LimeLeads provide the most qualified real estate leads with all the above data points along with additional filters.
Sign up for a free trial and get access to the B2B real estate leads. If you need anything, you can reach out to us through live chat support.
Best ways to contact real estate leads- calling or emailing?
When you’re reaching out to b2b leads, the question often comes up: Should we cold call? Or should we email?
Cold calling and emailing are both great ways to reach out to new leads. But when you’re just starting, they can seem equally intimidating.
So what’s the best approach?
It depends on your goals and the stage of your business.
Cold calling is an effective tool for reaching out to b2b leads when you are in a hurry. Emailing is more effective if you have more time to get your message across.
So how do you decide between cold calling or emailing? Here are some tips:
1. Consider your audience’s preferences
The first step in reaching out to B2B leads is to understand who they are. This can be done by asking them which communication channels they prefer, as well as how they like to receive information.
2. Determine what type of communication works best for your target audience
Some prospects like to be contacted via email, while others prefer voice calls over the phone. To find out which type of communication works best for your target audience, try sending different types of emails and see which one gets more responses from the prospects.
3. Find out if there are any restrictions on using email or phone calls
You’ll want to check with your client’s office before sending them an email or calling them on the phone. If they have a policy against it, don’t send any messages until you’ve talked with the person in charge at their company.
If they allow it, make sure that you follow their guidelines by sending only relevant information and not wasting their time or yours by calling too often.
4. Determine the purpose of your outreach
If it’s just to introduce yourself, cold calling might be more appropriate because it’s fast.
If you need to make an appointment or schedule a demo, then emailing would be better because it gives your prospect time to think about your message before replying with questions or comments.
5. Consider the time you have
If you have only a few minutes before they need to respond, then cold calling will work better than email because they don’t have time to sit down and write an email response while still on the phone with you!
But if you’ve got more than an hour, then emailing may be better since there is plenty of time for them to think about what you said before deciding how best to respond with questions or comments.
Emailing vs Calling Statistics
Emails have become so popular that it’s almost expected for people to just send an email when they want something done. However, phone calls are still much more effective for certain types of communications.
Let’s have a look at the statistics:
- 91% of consumers prefer to speak with a person when they have questions about a product or service.
- 60% of consumers who have made purchases by phone would make another purchase by phone if given the option.
- 86% of customers prefer talking to a live person when they have problems with their company’s products or services.
- 66% of customers say they’ve had their satisfaction levels increase after speaking with an employee over the phone.
- Email open rates are getting lower every year. In 2021, they were only 10%.
- Email marketing campaigns generate an average of $38 for every 100 emails sent out (according to MailChimp). However, telemarketing generates an average of $20 per 100 calls made (according to Nuance Communications).
- 48% of sales representatives don’t follow up a cold call.
- A single well-written email can convert the customers whereas it takes six call attempts for conversion.
So if you’re looking for better results from your email marketing campaign, then it might be time for you to start calling your customers instead of sending them emails.
