The number of touches you can consistently produce in a cold email campaign is limited by the amount of time you spend targeting leads and personalizing cold messaging. This balance between volume and personalization is unique to each company and continuously changes as new competitors, strategies, and buyer behaviors emerge. Even with automation and an […]
Read MoreSometimes you’ll have the opportunity to close a deal by sending cold emails to a single person and getting their buy-in as the primary decision-maker. However, most sales involve multiple deal stakeholders across several departments, each with different needs, concerns, and points of view in the buying process. If you don’t have an understanding of […]
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Somewhere out there, the right type of customer for your brand is hitting the tipping point and experiencing enough pain to drive them to a purchasing decision. There are also thousands of companies that will never be the right fit for your solution. The challenge with outbound sales is being able to distinguish the good […]
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Life is busy for buyers. Decision-makers often receive more outbound messages than they can process in a day, which makes it hard for sellers to earn their valuable time. In fact, TopoHQ found it takes an average of 18 dials to connect with a buyer for the first time using an outbound sales channel […]
Read MoreOutbound sales prospecting gives you the power to choose who you contact, which means you need a clear idea of who to target or avoid with your cold emails. Proper targeting requires evaluating the markets potentially available to your team and agreeing on the best types of companies and prospects to target with outbound email. […]
Read MoreAn outbound sales program opens the door for companies to find the right buyers and influence buying decisions before their competition. Outbound lead generation has grown massively in the B2B sales space, ranging from cold emails and cold calls to social selling and direct mail. Despite its popularity, outbound sales is often misunderstood. Many sellers […]
Read MoreWe built LimeLeads to make it easier to find targeted sales leads to grow your business. In fact, we made a short video to show you how easy it is to find valuable sales leads in under 2 minutes.
Read MoreCold email is one of the best tools a marketer can use. With low costs and the potential for massive returns, no business can afford to ignore it. However, it seems that a lot of marketers have heard there’s gold in them there hills and think that you can just send out any old email […]
Read MoreAs America moves further and further away from the industrialized, assembly line work force that thrived during the early and mid-20th century, the wage gap between those with a 4-year college degree and those without has continued to rise. According to Economic Policy Institute, working adults with a college degree made roughly 56.6% more than […]
Read MoreSince the end of the recession in 2010, the U.S. economy has added more than 16 million new jobs. The expansion of the labor market that began during the Obama administration is continuing under Trump, although overall, things could be slowing down a bit. According to the U.S. Bureau of Labor Statistics, total nonfarm payroll […]
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