There are two types of marketing strategies, outbound and inbound. Outbound marketing strategy aims at spreading your brand to as many people as possible, regardless of their interests and backgrounds. It aims to throw a net at the general public so more are aware of your existence. An inbound marketing strategy refers to targeting and […]
Read MoreThe competition is tough for every business. Brands are always looking for the most efficient way to market their services and products. Inbound marketing and outbound marketing strategies are two commonly used marketing strategies. In short, outbound strategies are like screaming out your company name from a rooftop. And hoping to get the attention of […]
Read MoreEffective video email marketing increases click rate by 50% and open rate by 19%. Customers are 65% more likely to purchase after seeing a video. The magic of video marketing should not be underestimated. With the rise of TikTok and reels, the world has seen how powerful a single video can be. Social media platforms […]
Read MoreEmails are the best method of communication to promote your company and products. Indeed, people are surfing on social media all the time. But there are more email users than all social media platforms combined. It is the fastest way to reach the most amount of audience. Click here to preview verified B2B contacts and […]
Read More
Email is nothing more than a digital channel for communication. While you can use cold email for outbound sales, there are countless other ways you can apply the email channel to different parts of your life or business. Whether you’re an employer, employee, entrepreneur, or freelancer, the skills of effective outbound email communications can have […]
Read MoreAside from your name, a subject line is the first text a recipient reads in an email inbox. Among hundreds and sometimes thousands of emails every week, your outbound emails have to rise above the crowd (with less than 100 characters of text) before buyers ever notice you. Unfortunately, email marketers often overuse the same […]
Read MoreStrategy, messaging, and infrastructure for cold email can be reused. However, it doesn’t make sense to reuse the same lead list. Once you’ve reached out to an outbound lead, they should already be in your campaign and aware of your brand. For outbound email to succeed, you need to consistently add new leads. List-building is […]
Read More
Cold email is more than keywords, personalization, and templates. Cold messaging for outbound sales is hard because your solution and outreach will generate different results based on market positioning, competitors, buyers, sales process, and more. While templates and formulas are a great way to start a cold email campaign, you’ll gain more control over your […]
Read MoreCold email is popular for outbound sellers. Thousands of tips, resources, and templates have emerged in the space to make cold emailing accessible for everyone. Unfortunately, most great developments in the B2B sales and marketing space quickly get diluted by bad practices, misuse, and overemphasis on quantity and automation. While cold email was a […]
Read MoreOutbound selling is unpredictable. Outreach channels like cold email are flooded with endless solutions, conversations, bad actors, and everything in between. Even a high-performing outbound sales strategy will degrade as buyers, competitors, and environments evolve. To stay competitive, you need a way to keep your outreach relevant. The solution? Testing. With a repeatable process to […]
Read More