If you want to grow your business, you can’t just rely on existing clients and word-of-mouth referrals alone. B2B leads are the lifeblood of your company. The more B2B leads you got, the better your chances of closing deals and improving your bottom line.
The world of business-to-business (B2B) marketing has changed dramatically. What used to be a numbers game, where the more leads you had, the better, is now about quality. Nowadays, the quality of the leads you have is vital. High-quality leads help retain or build your business’ reputation by making your outreach campaigns effective.
And if your campaigns are effective, your business gets more sales.
What is a B2B lead?
A lead is any contact that has the potential to become a customer. In the B2B context, a B2B lead is a decision-maker who is working for a company or an organization that might need your products or services for his/her company.
B2B leads are very valuable since the sales you make will be between two companies, not individuals, therefore, the value of each purchase will likely be much bigger.
B2B leads are hard to get since marketers and salespersons will need to find and contact the right persons. Usually, the decision-makers will not be easy to reach. The bigger the company, the harder for salespersons to get in touch with the key persons.
5 Best Places to Buy B2B Leads for Your Business
The right B2B leads can mean the difference between a big sale and an empty bank account. But, first, you need to know where the best places are to buy B2B leads.
Here are the five best places to buy B2B leads for your business:
1. LimeLeads
LimeLeads is an affordable contact database for buying B2B leads. It gives you access to millions of contacts with valid emails and social media profiles. They keep the database accurate and up-to-date by collecting data only from trusted sources.
LimeLeads offer premium quality contacts with 95%+ data accuracy. You can target the ideal customers with location, industry size, tech filters, and more.
In addition, Limeleads allows you to try its services for free. They also refund credits if you have bounced emails.
Pros
- Excellent data quality thanks to its real-time verification technologies.
- Your credits never expire, and you can cancel the plan at anytime
- LimeLeads is an affordable option for high-quality B2B leads compared to other similar options
- Limeleads offers free trials and coupons for first-time users
- Great customer support
- Detailed Cold Email Courses by industry experts for free
Cons
- It only provides US-based B2B contacts
2. ZoomInfo
ZoomInfo is a B2B contact database with direct dials, email addresses, and quality data. You can buy B2B leads from the database of more than 40 million contacts to find the right prospects to fill your sales pipeline.
You’ll get detailed information for every contact, such as their name, current company, position, email address, phone number, location, and more. ZoomInfo claims that it has a 90% success rate regarding email addresses.
Pros
- ZoomInfo offers high-quality leads
- It also provides robust research and buyer insights
- The database offers a wide range of CRM integrations and tools
Cons
- Its pricing is expensive for most small to medium-sized businesses
3. Lusha
Lusha is a B2B sales and marketing tool that provides the identity of key decision-makers at companies. Lusha’s free extension displays the email addresses and phone numbers of the people you’re looking for on the webpage you’re already visiting.
The paid version of Lusha helps you find contact information for prospects outside your company database. Use the leading leads provider to add leads to your CRM or contact prospects directly via email or phone.
Pros
- It offers a free plan to search and create unlimited leads
- Lusha provides integration with popular CRM like Zoho, Hubspot, and Pipedrive
- The price plans are flexible
Cons
- You can’t export leads with the free plan.
- Integration with other CRMS requires an Enterprise plan
- It doesn’t offer any data enrichment features
4. Soleadify
Solidify offers a comprehensive suite of B2B lead generation services. No matter the size of your business, you get in front of the clients that need your services most.
It is a good choice for tech-based businesses. Soleadify is limited in scope compared to other similar options, but the data quality is good. If your company is looking for a competitive tech advantage over the others, Soleadify can open new doors of opportunities with leads.
Pros
- The database has unique filters for tech-based companies
- The pricing plan is convenient, with 100 free credits
- It offers quality data
Cons
- It is a niche-based application
- Soleadify has limited analytics and CRM integrations
5. Uplead
Uplead is one of the best B2B contact databases to buy B2B leads. It offers its users access to over 62 million contacts. It claims to be focusing on high-value leads that can be cross-verified by email verification tools that help improve deliverability and increase the open rate.
With Uplead, you will get high-quality leads with low bounce rates. In addition, you will have access to more than 20 different firmographic criteria that you can use to filter your leads.
Pros
- It provides a 7-day free trial
- Uplead has a high number of filters compared to other options
- They guarantee 90% data accuracy
Cons
- You have to spend credits for the email verification
- There is no annual billing option
Why should you buy B2B leads?
Purchasing B2B leads can be a cost-effective and time-saving way to gain access to the market and industry. This can be particularly beneficial for small companies that do not have their own marketing department.
Reputable lead databases offer pre-segmented leads based on criteria such as industry, company size, and location, allowing you to calculate a fixed price per contact.
By buying B2B leads, you can avoid the time and effort required to build a customer database from scratch, increasing your competitiveness and innovation.
Tips to make the most of your B2B leads lists?
It takes time and thought to build a good B2B lead list for your business.
If you don’t have the time and expertise to do proper research about your target customer base, record all the information about each lead manually, and keep it updated, we strongly recommend getting leads using a good B2B leads provider with great customer support because you can download your target audience contact info and data about them quickly at an affordable price.
Now that, let’s say you already have a good lead list, what will you do to make the most of it? Creating one is worthless if you don’t know how to use it to its full potential.
Following are a few strategies for getting the most out of your B2B leads list:
1. Email Marketing
Email marketing done right is ideal for generating sales for your business. It has one of the best ROIs of any marketing channels available. For every $1 spent, email marketing generates $38 in ROI.
However, you need to be thoughtful with the content you send out and its frequency, otherwise, you will hurt your business’ image and ultimately, its revenue.
We recommend spending the time and effort to try email marketing slowly with proper guidance since it’s not as easy as it may sound. When trying Limeleads, our expert support will be available any day of the week to help you get the right contacts and go about lead gen and email marketing properly.
2. Optimize Your Landing Page
Have you ever clicked on a link or an ad banner that redirects you to an irrelevant landing page?
An irrelevant or under-optimized landing page is a waste of investment because the leads that you tried so hard to get won’t convert at all.
Optimizing a landing page for sale isn’t an easy task. If you don’t have the expertise to do that, it’s recommended to hire a good Conversation Rate Optimization expert or service.
3. Paid Ads
Using paid ads is one of the fastest ways to boost the conversion rate.
When you already have a good lead list, import the leads into the ad platforms of your choice for retargeting (it can be Google Ads, Bing Ads, Meta Ads, etc).
The ads will be shown to your prospects/leads many times when they are on the Internet. It’s also very important to create compelling ads for Click Through Rate by crafting a set of interesting, right-to-the-point headings or/and descriptions.
4. Social Media
With the lead list you have, it’s a great choice to use social media platforms like Linkedin to build a good relationship with the leads.
Simply import the list into Linkedin and connect with the leads. Linkedin does limit the number of connections you have, therefore, you may need to clean your lead list a little if it’s too large.
There’s nothing that helps your business sell better than having personal conversations with your potential clients.
